Cumberland Building Society Case Study Video - Brownber Hall
Cumberland Building Society approached us to produce a case study video that showed their expertise in the Hospitality Mortgage market. Quite rightly, Cumberland Business understood that the best way to highlight their expertise was to tell the story of one of their customers.
Working with their marketing department, we agreed on a style that would suit the both the clients at Brownber Hall that had agreed to take part in the filming and the marketing style of the Cumberland. Armed with this brief, we produced a video that was sympathetic to the business owners, their bed and breakfast premises and the surrounding area.
The finished video was very warmly received by the clients that took part, the marketing department of the Cumberland and judging by the 25,000 views of the video on Facebook in just seven days, the general public too.
Another Fine Fest, Ulverston Music and Comedy Festival
We were asked by the Ulverston Business Improvement District, to produce a series of videos that showed people the range of festivals that take place every year, in the wonderful South Lake District market town.
One of the newest additions to the calendar is Another Fine Fest, which takes place on the second weekend of June. Imagine a mini Edinburgh Fringe on the streets of a small town with cobbled streets and you’ll be getting close.
We used two cameras around multiple venues in Ulverston to capture the unique atmosphere of the weekend and hopefully when you watch this video, you’ll think that we pulled it off.
To see the rest of our videos and discover what an amazing little town Ulverston is, visit www.chooseulverston.co.uk.
Sous Vide Tools - iVide Cooker Product Demo
Sous Video Tools produce and sell specialist cooking solutions for restaurants, commercial kitchens and domestic use and when they brought their latest piece of domestic kitchen equipment to market, they turned to us to produce a video that demonstrated its benefits.
Video communicates a message so much more clearly and quicker than text and images, so it is the natural fit when used alongside products on eCommerce sites. In fact 77% of consumers said they were convinced to buy a product after watching a video about it.
What Sous Vide Tools have ended up with is a video that sells – on their website, third-party websites and social channels such as YouTube, Instagram and Facebook.
<strong>For video production that sells, call us on <a href=”tel:08000862020″>0800 086 2020</a> or email <a href=”mailto:email@example.com”>firstname.lastname@example.org</a>.</strong>
Angela Tomlinson - Workplace Health & Wellbeing
Introducing Angela Tomlinson. Angela is a Workplace Health & Wellbeing practitioner promoting healthy and happy workplaces through good working practice and healthy employees. She was advised by her web developers Colour Media to have an introduction video made and although a little nervous at first – like most people – she was a natural in front of camera. Again like so many people end up being despite their initial fears.
We’d like to think that is in part down to our experience of dealing with members of the public in filming situations for over twenty years. We will put you completely at ease with the filming process and get the very best out of you, so viewers get to see the person they will be doing business with.
And that is the power of video.
Call Angela 07985 904293 or email email@example.com
The Playground Inspection Company
The Play Inspections Company are the biggest playground inspection and inspection training company in the UK although they didn’t feel their scale came across in any of their current marketing. They wisely decided that video was the only medium that could convey their message effectively and asked us to produce it.
Happily we set off to one of their inspection sites in Dorset – out into the frosty, sunny morning to capture one of their inspectors carrying out their tasks, before heading to their headquarters in Poole to catch their support team, witness their new training facility and chat to their sales and marketing manager Jon Dalton.
Within one week and without any promotion, their video had 5.7k views on their Facebook page creating much needed awareness.
The Lakeview Spa at the Beech Hill Hotel
As preferred video suppliers to R-Hotels Group, when they completed their new Lakeview Spa, The Beech Hill Hotel asked us to produce a promotional video for it.
The video had to reflect the aspirational elements associated with having a Spa Break at a hotel in the English Lake District (http://beechhillhotel.co.uk/spa/).
The video was uploaded to the hotels YouTube channel and also to its Facebook page (https://www.facebook.com/BeechHillHotel), where it has successfully created awareness of the Spa and Treatment Rooms and lead directly to bookings.
Story Homes - example Show Home Video
Each video usually gets thousands of views, with people anxiously waiting to see inside one of their new homes before arranging a conversation with the sales team at Story.
When you consider that the likely success of the Story team’s marketing campaigns and therefore the sales of millions of pound’s worth of property is in your hands, there is a huge responsibility to get the videos right. In this instance, the client wanted to use Classical music, where so often it might be some ambient house music or an acoustic music backing.
J F Hornby & Co Accountants Testimonial by Barrow AFC
VidSmart have produced a range of videos for J F Hornby & Co Chartered Accountants since 2015 and as UK Accountants of the Year for 2015 and 2016, we look forward to a long and fruitful relationship producing their video content.
They have found great success producing Customer Testimonial Videos – from our viewpoint, probably the best type of video you can produce – and this one was provided by Barrow AFC who are chasing promotion to the Football League.
Hazel Bank Country House Hotel
Though we at VidSmart believe that to get the biggest impact from a sustained Video Marketing campaign, we are more than happy to provide what many clients want and that is what we like to call an ‘Introduction Video’ and this is what we provided for Hazel Bank Country House Hotel in the Lake District.
The client wanted a video that communicated the tranquility of the surroundings and promote the hotel as somewhere to escape to and were more than happy with the results.
Instead of hiding the video away in a sidebar on their homepage, or worse still on another page buried within their website, Hazel Bank have now included the video into the ‘header’ of their site which draws you immediately into the property and before you know it you’ve been watching for over a minute and the website’s SEO (Search Engine Optimisation) will be receiving a huge boost.